https://www.laurakowalczyk.com/about daily 0.75 2025-04-02 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/86eb4831-2dc0-45a8-9a89-d6296e3906b9/updated_portrait2.jpg About - Hi, I’m Laura. I’m a Philly-based designer that enjoys simple solutions and learning new things. I never say no to coffee and my goal in life is to say hi to as many dogs as possible. https://www.laurakowalczyk.com/user-experience daily 1.0 2026-07-04 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/86eb4831-2dc0-45a8-9a89-d6296e3906b9/updated_portrait2.jpg User Experience - Hi, I’m Laura. I’m a Philly-based designer that enjoys simple solutions and learning new things. I never say no to coffee and my goal in life is to say hi to as many dogs as possible. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/7f0b5087-ac26-4441-9cb8-1e7f2662ca43/pav_homepage2.png User Experience - Conversion & Web Redesign UX Research • UX/UI Design • Web Design • Brand Evolution Full funnel UX audit and redesign of web pages to reverse declining conversion https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/6f5d1066-2654-4a05-9175-d09d1aebd8ce/logicengine_home2.png User Experience - Logic Engine UX/UI Design • Research • Downstream Application Integration Logic engine for storing, updating, and approving business rules to automate authorization processing https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/fa83ddd2-369b-4826-aa64-854e9964f167/list_home2.png User Experience - List Tool UX/UI Design • Workflow Simplification Storage and governance for procedure code lists and integration with logic engines https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/eb9b7a83-7140-4ad4-8b14-2a13c2125d29/trick_home2.png User Experience - Tricktionary UX/UI Design • Information Architecture • Research • Branding A digital companion to quad park skating https://www.laurakowalczyk.com/tricktionary daily 0.75 2025-03-30 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/6346c893-7109-480d-ac45-f82cc2efce10/initial_trick1.png tricktionary - Tricktionary A virtual companion to quad park skating https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/b72183cb-9ced-4895-8a79-658d634013b7/chart3.png tricktionary - Make it stand out Compares popularity of “skatepark” and “roller skates” as search terms from Jan 2020-Dec 2021, Google Trends https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1c92b670-4a0a-4992-b212-5cc4ff382b05/chart1.png tricktionary - Make it stand out Current Tricktionary Page Statistics https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/9e00768b-2a83-4695-bfbd-f900f78af078/chart2.png tricktionary - Make it stand out Skate Park Terms Blog Post Statistics https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/8d1bec3f-e150-4d5a-81a0-8c55b10100c9/skatewytch.png tricktionary - Make it stand out @skatexwytch https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/4cf82ee8-98ec-4612-8cbd-8eb6e5e2a518/bambi1.png tricktionary - Make it stand out @bambibloodlust https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/ced4a0c5-ef34-4e9b-b193-d3f2733c8128/trick_process.jpg tricktionary https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/693589b8-493f-485c-9990-f050a20253b9/community.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1665340896413-288J8UQELV5L8ND1FDHW/unsplash-image-ON8NIRESSGw.jpg tricktionary https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/c5217370-6044-4c3a-aa70-a1a5a111e028/Untitled+2.jpg tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/30a122cb-013f-41d6-bc37-cb986889fd7a/mindmap.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/a2126fb9-b103-4a5f-a944-ac57f7d25d81/Screen+Shot+2022-10-09+at+3.03.02+PM.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/bf508da7-3daf-4057-841f-d1994a9dec2d/Screen+Shot+2022-10-09+at+3.03.15+PM.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/786510a5-891c-41ba-a177-d2cc9f914bb5/tricktionary_ideation.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/4c05b0ef-aa5b-446e-965f-8376b39a2ba8/taskflow1.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/06a41027-78b0-4553-acaa-5de41fd2ab6b/taskflow2.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/04a3ee67-0e0d-45a8-82ce-bcf2fd4c39fa/taskflow3+copy.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/036870f1-9506-464f-957a-548d342b886a/lowfimock.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/712e213e-546e-4fff-8967-9fd50f52bee0/tricktionary_logo.jpg tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/24e960e4-b98a-4d1c-8ee8-bf67398b3558/trick_font.jpg tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/7d55fe67-55d8-431c-b472-f62ddba835ba/trick-icons.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/4eac1d3e-62a3-45c0-b9c2-74dc287d901c/trick-colors.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/35bc8c2f-4053-4917-92af-4fafe001c8b7/updatedproto1.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/072a20bc-104f-4153-b578-e06e71a909ca/prototype_tricks.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/738e9ec1-eef9-4726-99a8-6db1d1d045a3/prototype_park.png tricktionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/pavilion daily 0.75 2026-07-04 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/6d05facf-1213-4037-8dc3-04f17f181a21/pavilion_initial.png pavilion - Conversion & Web Redesign UX Research • UX/UI Design • Web Design • Brand Evolution Full funnel UX audit and redesign of Pavilion’s homepage, chapter pages, and membership pages to reverse declining conversion *Designed and built while employed at Pavilion https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/b32c4908-eb14-4d8b-998d-fd35ca3f91c0/pavilion_paths.png pavilion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/319370e0-56b6-411e-82ba-17baf99c8d08/accessibility.png pavilion - Make it stand out Accessibility Audit for all high traffic pages https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/9b5b4aac-ab75-4f09-9d21-2c5f9d3618e0/evaluationpng.png pavilion - Make it stand out A heuristic evaluation was performed across all main navigation pages https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/487eb92b-17a3-4cf4-9a85-5618295126fe/homepage_old.png pavilion - Make it stand out Previous homepage https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/81e81552-337c-4177-955f-572a6a85e850/homepage-updated.png pavilion - Make it stand out Updated homepage design https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/cbffcf26-41e9-4cad-bf5d-2e4d7235bb99/Chapter+Old.png pavilion - Make it stand out Previous Chapter page https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/91f73c5a-60c3-45e0-a21f-dc1b50730cc5/Chapter+New.png pavilion - Make it stand out Updated local Chapter page design https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/22725cdf-58cc-44a4-b8cf-fba2c211a726/Desktop+v2.png pavilion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/830315e7-73ea-4062-a657-7c4c9600f246/screenshots.png pavilion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/2625d81f-2758-4439-a2c7-f457344eee75/screenshots2.png pavilion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/d72c368d-6df0-44df-8c4c-14cf963a489d/scaled_framework.png pavilion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design daily 0.75 2024-03-22 https://www.laurakowalczyk.com/visual-design/lives-before-laces monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636512807681-45YXI8R5II55EQPGRESH/lives-before-laces-scaled.jpeg Visual Design - Lives Before Laces https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636512842804-7IBA8MXYIXPV5QUA7RNK/lives-before-laces2-scaled.jpeg Visual Design - Lives Before Laces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636512888302-226HI0L8S6596JW88H7T/lives-before-laces3-scaled.jpeg Visual Design - Lives Before Laces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636512915004-AJ76WT1WP2MMCMPRF4V7/lives-before-laces4-scaled.jpeg Visual Design - Lives Before Laces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/philly-roller-derby-rebrand monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513162601-CGLTDPZK2A5YDXWZ3S0D/prd-rebrand-new-scaled.jpeg Visual Design - Philly Roller Derby Rebrand https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513242680-SD5C9HP2CQ4XPLI9TF1K/prd-rebrand-new2-scaled.jpeg Visual Design - Philly Roller Derby Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513276684-U3BH8IAO0SYHU8B1PP7H/prd-rebrand-new3-scaled.jpeg Visual Design - Philly Roller Derby Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513329839-ADWHS6R5WV4HZO8R0M2P/prdjtee_thumb.jpeg Visual Design - Philly Roller Derby Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513351646-042M15A5T3LUV9CQ3BT2/prdjtee2.jpeg Visual Design - Philly Roller Derby Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/spark-therapeutics monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513594825-86ZJX492U8CA4S17O4W2/spark-cover-scaled.jpeg Visual Design - Spark Therapeutics https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513617717-YJBSLFXCO179ZPIVBMW9/spark-int1-copy-scaled.jpeg Visual Design - Spark Therapeutics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513651383-54Q1TT72CJ6Q69YOQTDR/spark-int3-scaled.jpeg Visual Design - Spark Therapeutics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513680698-URV4078OAYQU5AEBM5Z6/spark-int2-scaled.jpeg Visual Design - Spark Therapeutics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636513715854-30VFIN9KEG5ZVBLL0U6E/spark-int4-copy-scaled.jpeg Visual Design - Spark Therapeutics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/base-program monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636514327752-84VQM3UO6EAQ5AD7EMKG/base-concept.jpeg Visual Design - BASE Program https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636514357916-LR8BMHYNCFKV8RTBLL78/base-phoneandsocialmedia.jpeg Visual Design - BASE Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636514435530-9H6R14I0HHWSSIVTU4X9/agenda-and-flyer-scaled.jpeg Visual Design - BASE Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/leon-russell-carnival monthly 0.5 2021-11-12 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636673898281-TE04HLJK8LLBYJE6AR6M/queen1.png Visual Design - Leon Russell Carnival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636674196979-0ZBTVKQ49NAT6BGXC8RT/queen6.png Visual Design - Leon Russell Carnival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636673796096-4EKNT2G4XYAB6JLZY5KW/queen2.png Visual Design - Leon Russell Carnival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/introducing-ballard-spahr monthly 0.5 2021-11-12 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636678884483-GKZ18QAESV0E64ZNYVE1/microsite1.png Visual Design - Ballard Spahr Microsite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636678921026-82SGMAZ3HVES7IRZ1PQK/microsite12.png Visual Design - Ballard Spahr Microsite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/1636678995276-YI85CHLDK4L3OQGRVLZY/microsite13.png Visual Design - Ballard Spahr Microsite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/prd-social-media monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/af3c0242-86a0-4e71-8533-7424d7f28d3d/prd+social+media.png Visual Design - PRD Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/abdef8c9-0ae9-4f68-ac4e-339e77461b68/prd+social+media22.png Visual Design - PRD Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/5a016e67-12af-4a11-830d-7fd956f50bb7/2018_miraclewhipsclinic_fb.jpg Visual Design - PRD Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/fa6b8a5c-8694-4ef1-a6ed-29c61ef3d33f/2015season_facebook2.jpg Visual Design - PRD Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/4690b25d-91d8-434c-a2c5-1d2ae81826a1/2018_smartypantsclinic.jpg Visual Design - PRD Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/82458a08-62c7-40fb-acd8-4bb2403dbe3e/recruitment+-+facebookimg4.png Visual Design - PRD Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurakowalczyk.com/visual-design/mendelssohn-chorus monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/445e46c2-f201-40da-94de-9afdc5181566/mendelssohn_postcards.png Visual Design - Mendelssohn Chorus Print Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/03dc4497-67db-4efb-aac6-36a8402869f1/Mendelssohn+Club+-+Mailer+-+A+Feast+of+Carols.png Visual Design - Mendelssohn Chorus Print Campaign https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/bf8616e2-22b4-42be-888a-c98173beb876/Mendelssohn+Club+-+Mailer+-+Departures.png Visual Design - Mendelssohn Chorus Print Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/a4cf3a84-30d9-4c49-b7f2-5df3d9bd9cf4/Mendelssohn+Club+-+Mailer+-+All+Night+Vigil_2.png Visual Design - Mendelssohn Chorus Print Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617dd502ce7a4a39ad0e3929/364c33b6-c40e-4cd1-bb02-3c1ce80af7a6/Mendelssohn+Club+-+Mailer+-+Limitless.png Visual Design - Mendelssohn Chorus Print Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference.